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You may be asking yourself why a physician would write a book on patient accountability and hospital culture instead of focusing on patient safety and quality, the most talked about challenges today.
The fact is, that's what Dr. Brian Wong did - he just went deeper into the subject by sharing how to discover the root cause of our challenges and provide care based on what matters most to patients.
After decades consulting with hospitals nationwide, Dr. Wong leverages his experiences to bring us the story of Dr. Jack Martin, a physician from a Montana hospital who transformed the culture in one of Seattle's largest hospitals.
Join Jack, CEO Jane Carolli, and their medical staff, while they discover the destructive nature of the "lack of accountability," and how to design a patient-accountable culture that no longer leaves improving patient safety and quality to chance.
|About The Author
As a physician with a Masters in Public Health from the University of California, Berkeley, Dr. Brian Wong’s preoccupation with preventing disease, promoting health and preserving quality of life through the organized efforts of teams, remain foundational today. Since his days as a Resident in Family Medicine at Providence Medical Center (Seattle), he found himself in the same situation as every physician he’s since met; overburdened with countless patient quality and safety initiatives, with no solution in sight. The “initiative overload” had distanced him and his colleagues from their patients.
During his years as a Clinical Practitioner, he kept seeking out solutions for what he saw as the biggest obstacle keeping physicians from giving patients the optimal care they needed and deserved. Over the ensuing two decades, during his Chairmanship of Medical Quality at Providence and his Medical Directorships at Rainier Family Medical Group, Hospice of Seattle, The Good Health Plan of Washington, and Providence Clinic Network, Dr. Wong kept returning to the elemental question,“Where does improving patient care and the patient experience actually begin?”
He knew that all physicians work to improve patient care, but that wasn’t enough. He searched for a way to ensure that all physicians and all healthcare providers are always equipped to act in the best interest of their patients. His personal discovery of the true definition of patient-centered care came from the source itself, his patients. Dr. Wong has always looked to his patients to provide the clarity needed to make the right decisions. He realized early on, that every staff member, regardless of their job, must work together based on what matters most to patients.
Dr. Wong developed his patient-centered theories into tangible solutions during his tenures as a healthcare partner and National Director of Physician Services at Arthur Andersen LLP, as President of Integrated Health Systems, and Founding Partner of Healthcare Performance Solutions.
In 2007, after years of clinical practice and applied research, Dr. Wong founded The Bedside Trust, a nationally recognized resource to healthcare systems across the country. Along with being a sought after speaker and executive coach, he leads a faculty that works with medical staffs and executive teams to embed his “Patient Driven Leadership” infrastructure in order to create patient accountable cultures that result in improved safety and quality.
To learn more about Dr. Wong and bringing him into your organization, please visit his Speaker Page.
"As hospitals strive to improve the quality of care and to provide patients with the best possible outcomes, HEROES NEED NOT APPLY is a great resource for every physician, nurse, executive, and board member."
Richard J. Umbdenstock, President & CEO, American Hospital Association
"Individual expertise, like any other strength, when driven to excess becomes a weakness. […] Being fully present, listening without judgment, living in service to others, and respect are critical elements in a just, safe, and patient oriented culture. While Dr. Wong’s story and his characters are fiction, he speaks the truth of what we must become as leaders in healthcare."
Jeff Selberg, EVP and Chief Operating Officer, Institute for Healthcare Improvement
"As parents, we experienced the devastating effects of wrongful death when we lost our son to a preventable medical error. […] HEROES NEED NOT APPLY helps patients, family members, and healthcare professionals understand how to prevent patient harm and wrongful death."
David and Leta Goldberg, Parents of Alex J. Goldberg (April 29, 1984 – June 16, 2011)
"Brian Wong, MD, vividly describes the cultural challenges present in many hospitals and links the associated issues to the reality of the experience of patients. […] The responsibility of physicians is to use this excellent professional career platform to support and care for our patients in all of their experiences in healthcare by embracing the roles of healer, leader, and partner."
Jack Cochran, MD, Executive Director, The Permanente Federation at Kaiser Permanente
"Dr. Wong’s book HEROES NEED NOT APPLY breaks new ground as a field manual for what WE can all do on the front lines to be leaders as opposed to “reactors” of healthcare transformation."
Stephen K. Klasko, MD, MBA, President--Thomas Jefferson University, President & CEO--Thomas Jefferson University Health System
"I believe this book will help save lives, improve quality, and recommit healthcare providers and patients to new levels of trust."
Sue Collier, MSN, RN, FABC, Performance Improvement Specialist, Patient-Family Engagement, North Carolina Quality Center/North Carolina Hospital Association
"Dr. Wong draws the reader into the world of the hospital and an understanding of the cultural barriers that contribute so much to preventable medical error."
Gordon R. Clark, President and CEO of iProtean
"On the journey to team-based and patientcentric care, the evolving healthcare system is indeed a place to which HEROES NEED NOT APPLY."
Joseph S. Bujak, MD, FACP
Title: Heroes Need Not Apply: How to Build a Patient-Accountable Culture without Putting More on Your Plate
Authors: Brian Wong, MD, MPH
Format: Hardcover - This book is also available in Paperback or Autographed.
Publisher: Second River Healthcare
Pub. Date: September 2013
Edition Number: 1st
Product Dimensions: 9" x 5.75" x .6"